Sooo, Amazon's first Thursday Night Football game garnered 13 million viewers according to Nielsen. By Amazon's figures there were 15 million viewers. Tough to say as we have the Twitch stream in the mix too. The average Thursday Night game runs about 12.84 million. Amazon has PROMISED contractually advertisers of at least 12.5 million viewers. Meaning if there are fewer then they get money back. This is all good news for Amazon.
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