"[T]hanks to a special, slow-release flavor ingredient that awakens the senses, enjoy a unique experience like you just took a bite out of a fresh made snowball"
WHAT ???
It's the new Elf on the Shelf North Pole Snow Creme Cereal.
I personally do not want my cereal to taste like a breath mint.
Sadie Garcia, director of brand marketing at Kellogg Company: "With this new cooling cereal, we've dreamt up one more way families can bring the wonder of the season home, this time with a cereal that's just as delicious as it is magical."
SERIOUSLY ??
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