Coors Light drinkers all know when the mountain are blue the brew inside is cold.
Now Coors is bringing the color-changing technology on its packaging to the hands of its drinkers with Chill Polish, a nail polish specially engineered to turn from slate gray to Coors Light blue at specific temperatures.
“Coors Light is best served ‘As Cold As The Rockies’ and consumers love when the mountains turn from gray to blue when the beer is cold enough to drink. But what if you’re holding a pint glass? Chill Polish lets you know,” says Ashley Kozanda, associate marketing manager for Coors Light.
Fashionable and functional, Chill Polish is on sale at Coors Light’s online shop for $7. Made in partnership with Le Chat Nails, batches of the thermochromic nail polish will drop every Tuesday at 10 a.m. through Dec. 13, while supplies last.
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