Green Giant, the iconic brand synonymous with delicious and high-quality vegetables for families, announced today a partnership with 7-year-old corn enthusiast and internet sensation, Tariq the "Corn Kid." Together with Corn Kid, the Green Giant® brand will elevate corn from a simple side dish to the star of the Thanksgiving table this year.
"What is Thanksgiving without corn?" exclaimed Tariq. "Thanksgiving is practically a holiday about corn. I mean, every day could be a holiday if you get to eat corn at some point - but this is the one day that we get to stay home with family, watch a big parade, and then eat corn. Lots and lots of corn. It's my favorite day of the year!"
The week-long partnership will see Corn Kid joining Green Giant® at pivotal Thanksgiving moments: creating delicious corn-filled Green Giant side dishes, donating canned Green Giant® veggies at the local food bank, and at the Macy's Thanksgiving Day Parade.
"We are very excited to partner with Corn Kid this Thanksgiving as his enthusiasm for corn rivals that of the Green Giant himself," said Kristen Thompson, Senior Vice President & President, Frozen & Vegetables, B&G Foods. "Corn Kid has a giant heart and we are thrilled to help him share his love of corn with his community this Thanksgiving with an enormous donation of our canned veggies."
To help make meal prep on Thanksgiving a little more fun, Corn Kid has teamed up with the Green Giant team to create a limited-edition apron that features bold corn print with an inspiring audible message from the Corn Kid wishing everyone a happy Thanksgiving! Beginning today through November 21, consumers can enter to win an exclusive Thanksgiving apron from the Green Giant brand by visiting greengiant.com/sweepstakes.
Two new recipes, Corn Kid's Corniest Mac 'n' Cheese and Corn Kid's Corn Casserole, developed in partnership with the Green Giant team were also released today to help infuse extra corn into traditional side dishes this Thanksgiving.
On Monday, November 21st, Corn Kid will join the Jolly Green Giant himself to provide a large-scale canned veggie donation at City Harvest, New York's first and largest food rescue organization, in his hometown of Brooklyn, NY. The donation of 90,000 cans of Green Giant® veggies, including 50,000 cans of corn, is enough for more than 270,000 of Corn Kid's fellow New Yorkers to enjoy a serving of veggies this holiday season.
This fun partnership will culminate on Thanksgiving Day, when Corn Kid will appear as a special guest on the Green Giant® Harvest in the Valley float in the Macy's Thanksgiving Day Parade, to remind families across America to enjoy corn this Thanksgiving, and every day!
For more information about the Green Giant and Corn Kid partnership, please visit: https://greengiant.com/cornkid
How To Enter The Sweepstakes: Enter for a chance to win one of twenty-five aprons by visiting www.greengiant.com/sweepstakes and follow the on-screen directions to complete and submit an official entry and to see Official Rules. Contestants can enter once before November 21. No purchase is necessary. A purchase will not increase anyone's chance of winning. Void where prohibited by law. Legal residents of the 50 U.S. states and the District of Columbia who are 18 years of age or older are eligible to participate. Winners will be notified by November 22.
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