Bezos Redux. Maybe I Was Right

Bezos is officially rebating advertisers for Thursday night football.  Amazon Prime’s Thursday Night Football viewership continues to trend down.The latest edition of NFL Thursday Night Football (Saints-Cardinals) averaged a season-low 7.82 million viewers on Amazon Prime, marking the third-straight week that TNF has posted its smallest audience of the season. The previous low set a week earlier was 8.79 million (Washington-Chicago) and the low before that was 9.70 million two weeks ago (Colts-Broncos). Amazon has 'guaranteed' viewership of at least 12.5 million per game to advertisers. If the game doesnt hit that then the advertisers are made good on a variety of levels not necessarily a cash refund. TNF started off with a bang ( Kansas City- Buffalo) and has hit the skids since. $13 Billion Bezos paid. That's with a B. $13 billion over 11 years for Thursday Night Football. That's $1.18 billion per year and there are 15 TNF games per year. Long story short they are paying about $78 million to broadcast this dreck. 

From Showbuzzdaily: