Walmart is sunsetting their Secret Treasures line of intimates and sleepwear in house brand( it is a billion dollar business by the way) and replacing them with Joyspun. As their press release says:
" The intimates category is undergoing a significant transformation, shifting to an era of inclusivity, body positivity and styles that prioritize comfort and confidence. "
I am all for it. In the real world real women have mom bods, and curves and shapes. Nothing wrong with that!
And this:
"Walmart.com, customers will discover over 300 styles of sleepwear, bras, panties, socks, hosiery and maternity priced between $7.98 for a super soft sleep shirt and $34.98 for a plush, quilted robe. Bras start at just $11.98 – a truly incredible value compared to the industry standard."
Let me just say this, underwear is relatively expensive and I think $11.98 is a great starting point. What is the starting point at Pink ?
Good for Walmart...
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